Sporting & Athletic Goods Makers: By the Numbers
2,269 establishments, 42,089 employees and $3.2 billion in annual payroll. Most of them run on software that records how the work gets done. Here's the industry, state by state.
Establishments
Sporting & Athletic Goods Makers worksites in the U.S.
Employees
About 19 per location on average
Average annual pay
$3.2 billion in total payroll
Job growth, 1 year
Year-over-year employment change
Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (QCEW), 2025 annual averages, private ownership. Establishment counts are worksites, not companies. Pulled November 11, 2026. bls.gov/cew
Most jobs
- California: 4,779 employees
- Utah: 4,117 employees
- Massachusetts: 2,812 employees
- Texas: 2,379 employees
- Minnesota: 2,310 employees
Fastest growing
- Minnesota: +7.0% jobs in a year
- Florida: +4.3% jobs in a year
- Massachusetts: +3.2% jobs in a year
- Iowa: +3.0% jobs in a year
- Ohio: +2.1% jobs in a year
Most concentrated
- Utah: 8.75× the national share
- Minnesota: 2.90× the national share
- Massachusetts: 2.86× the national share
- Wisconsin: 2.30× the national share
- Arizona: 1.97× the national share
All States, Ranked by Employment
| State | Establishments | Employees | Avg. pay | 1-yr jobs | Concentration |
|---|---|---|---|---|---|
| California | 291 | 4,779 | $86,081 | -1.4% | 0.97 |
| Utah | 74 | 4,117 | $72,200 | -5.1% | 8.75 |
| Massachusetts | 29 | 2,812 | $114,059 | +3.2% | 2.86 |
| Texas | 166 | 2,379 | $75,569 | +1.1% | 0.62 |
| Minnesota | 67 | 2,310 | $77,677 | +7.0% | 2.90 |
| Illinois | 107 | 1,879 | $105,256 | -1.1% | 1.15 |
| Wisconsin | 60 | 1,834 | $59,690 | +0.9% | 2.30 |
| Ohio | 48 | 1,823 | $66,806 | +2.1% | 1.22 |
| Arizona | 35 | 1,719 | $78,427 | -0.9% | 1.97 |
| Florida | 195 | 1,666 | $56,958 | +4.3% | 0.62 |
| Michigan | 126 | 1,334 | $69,357 | 0.0% | 1.12 |
| Pennsylvania | 58 | 1,186 | $63,828 | -4.5% | 0.72 |
| Missouri | 54 | 1,145 | $59,345 | -8.8% | 1.46 |
| Oregon | 62 | 1,057 | $64,601 | +2.0% | 1.97 |
| Washington | 65 | 1,018 | $76,519 | -11.9% | 1.05 |
| Georgia | 62 | 872 | $58,976 | -4.0% | 0.66 |
| New York | 59 | 784 | $70,177 | -11.2% | 0.30 |
| Alabama | 38 | 736 | $63,951 | -16.0% | 1.29 |
| Colorado | 51 | 730 | $69,676 | -5.2% | 0.93 |
| Iowa | 33 | 713 | $63,277 | +3.0% | 1.69 |
| Virginia | 43 | 674 | $59,212 | -7.2% | 0.60 |
| Indiana | 42 | 666 | $58,347 | -8.0% | 0.77 |
| South Carolina | 59 | 647 | $78,089 | -1.4% | 1.03 |
| Tennessee | 44 | 583 | $102,665 | -1.0% | 0.66 |
| Arkansas | 21 | 488 | $43,825 | -9.0% | 1.38 |
| Mississippi | 10 | 451 | $52,708 | +7.9% | 1.42 |
| North Carolina | 37 | 427 | $66,838 | +1.2% | 0.32 |
| Idaho | 53 | 420 | $59,910 | +5.0% | 1.78 |
| Kentucky | 40 | 379 | $59,787 | -12.3% | 0.70 |
| Montana | 29 | 348 | $57,785 | -15.5% | 2.51 |
| Rhode Island | 12 | 344 | $74,124 | 0.0% | 2.55 |
| Vermont | 11 | 276 | $83,195 | -8.3% | 3.31 |
| Connecticut | 18 | 260 | $68,472 | +1.6% | 0.57 |
| Louisiana | 21 | 212 | $40,769 | +16.5% | 0.41 |
| Nebraska | 8 | 169 | $59,144 | +1.2% | 0.61 |
| Nevada | 10 | 160 | $89,369 | -3.6% | 0.38 |
| New Jersey | 29 | 158 | $103,258 | +13.7% | 0.14 |
| Kansas | 17 | 86 | $43,430 | -16.5% | 0.22 |
| Maryland | 12 | 80 | $68,369 | 0.0% | 0.11 |
| New Hampshire | 7 | 78 | $86,475 | +9.9% | 0.42 |
| Maine | 16 | 74 | $37,808 | -18.7% | 0.42 |
| Hawaii | 28 | 72 | $46,914 | 0.0% | 0.41 |
| Oklahoma | 5 | 21 | $50,749 | +5.0% | 0.05 |
| Wyoming | 5 | 9 | $20,304 | 0.0% | 0.12 |
Concentration = location quotient (1.00 = the industry's national share of jobs). Not disclosed by BLS for privacy: Alaska, Delaware, New Mexico, North Dakota, South Dakota, West Virginia.
Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (QCEW), 2025 annual averages, private ownership. Establishment counts are worksites, not companies. Pulled November 11, 2026. bls.gov/cew
What This Means for Your Data
Buyers value data that is deep, large and fresh. An industry with 42,089 people working in software every day produces exactly that: years of operating history that the public internet doesn't have. Established organizations (roughly 20+ staff, 2+ years, software every day) fit best today.
Data MVP never asks for personal data. See what that data looks like, or text Max for a free appraisal.
Sporting & Athletic Goods Makers: Data FAQ
How many sporting & athletic goods makers are there in the U.S.?
About 2,269 private sporting & athletic goods makers establishments employed 42,089 people in 2025 (BLS QCEW annual average).
Which state has the most sporting & athletic goods makers jobs?
California leads with 4,779 employees across 291 establishments (2025, BLS QCEW).
What is the average pay in sporting & athletic goods makers?
The average annual pay was $74,952 in 2025, according to BLS QCEW.
Is sporting & athletic goods makers business data valuable to AI companies?
It can be. With about 42,089 people logging daily work in software, established sporting & athletic goods makers create years of operating records. Data MVP helps established organizations find out what their business data could be worth, free, by text with Max. Business data only, never personal data.
What's Your Organization's Data Worth?
One text to Max finds out. No upload, no cost, no commitment.
